Christina Rose Smith, Chief Executive Officer
Chief Executive Officer

Christina
Rose Smith

“One team, one family.”

CompanyWest Coast Atelier Inc.
Established2010
HeadquartersLos Angeles, California
GroupRozenberg Group Holdings LLC

A message from our CEO

Since West Coast Atelier Inc. was founded in 2010, an entrepreneurial spirit has guided our company and every business within our group. In today’s distracting, fast-changing and intensely competitive apparel industry, we give businesses a solid foundation for setting clear strategy, responding effectively to change and achieving success.

Our continued success comes back to the people we choose: humble, grounded team members who put the company first and share a mission to create useful, meaningful products for consumers. From the beginning, we have judged decisions not only by their outcomes, but also by the quality of the process behind them. We seek the best answer and the best solution—not simply an answer that happens to be correct.

We are an ideal partner for businesses and shopping centers seeking to expand across national and regional retailers. You focus on product and customer development; leave the rest to us.

— Christina Rose Smith, Chief Executive Officer